If you're in the marketing or film industry, it's very likely you'll be a part of creating a set. They can be as minimal as adding props to a background, or as complex as constructing a room from scratch. In any level of production, an intentional approach to your set will streamline your workflow and amplify the narrative.

Night interiors are a true test of a cinematographer's ability to control light. You want the viewer to see what's going on while maintaining the ~feeling~ of darkness.

In many situations, one light on the subject is enough to get the image you’re looking for. But, if you have the extra time and resources, the concept of "wrapping the key" can add depth to the shot while making your lighting feel more naturalistic.

The most memorable ads are ones that elicit a strong emotion or sense of belonging. Budget can help with that but is, in many cases, one of the least important factors.

Interviews can make or break your campaign, documentary, or commercial. Having a formula to follow can make things easier and allow you to focus on story.